Akwaaba App Privacy Policy

Akwaaba App’s Privacy Policy for Consumer Services explains how Akwaaba App collects, uses and shares your personal data. This Privacy Policy applies globally to all applications, websites, and other online services offered by Akwaaba App and our affiliates (collectively “Consumer Services”). 

About Location Data

“Location Data” is a type of personal data that, when collected and used responsibly, can help you navigate and interact with the physical and digital worlds around you. Location data is collected using various technologies such as the location services of your operating system or browser, sensor data from your device, and other data that may help us understand your precise location. Ever type in a business name into Uber, or tag your location in a photo before sharing on Twitter? Or, have you ever received a notification for a coupon when you’re passing by your favorite fast food joint? Akwaaba App powers these features as well as others that help people navigate, explore, and enjoy the world around them.

Most importantly, location data should only be collected when you say it is okay to do so, and you should be able to change your mind at any time. The collection of location data should also benefit you, the user.  That’s why we only allow partners to use our location technology if they can demonstrate that the use of our technology is necessary to offer benefits or provide value to consumers who opt-in to sharing their location data.

You can control the collection of location data at any time through your device settings. While the exact settings may differ depending on your device, typically, you will be given options that range from never sharing, to being asked to share each time you open an app, to only sharing while using an app, to always sharing.  When location data settings are set to “always” (i.e., persistent background location is turned “on”), your device’s location data will be shared with us even if you are not actively using our apps or other Consumer Services.

Akwaaba App is also a participating member of the Network Advertising Initiative’s Precise Location Solution Provider Enhanced Standards which, among other things, requires that participating members not use, allow the use of, sell, or share any information about device or user activity correlated to a known Sensitive Points of Interest, including:

– Places of religious worship;
– Correctional facilities;
– Places that may be used to infer an LGBTQ+ identification;
– Places that may be used to infer engagement with explicit sexual content, material, or acts;
– Places primarily intended to be occupied by children under 16;
– Domestic abuse shelters, including rape crisis centers;
– Welfare or homeless shelters and halfway houses;
– Dependency or addiction treatment centers;
– Medical facilities that cater predominantly to sensitive conditions, such as cancer centers, HIV/AIDS, fertility or abortion clinics, mental health treatment facilities, or emergency room trauma centers;
– Places that may be used to infer refugee or immigrant status, such as refugee or immigration centers and immigration services;
– Credit repair, debt services, bankruptcy services, or payday lending institutions;
– Temporary places of assembly such as political rallies, marches, or protests, during the times that such rallies, marches, or protests take place;
– Military Bases

Commitment to Accountability

Akwaaba App participates in the following organizations and programs:

Digital Advertising Alliance (“DAA”). Akwaaba App designs our products to adhere to the DAA’s Self-Regulatory Principles and participates in the DAA’s Your AdChoices, which is an easy way to opt out of digital advertising.

Network Advertising Initiative (“NAI”). Akwaaba App adhere to NAI regulation and adheres to the NAI Code of Conduct and the Precise Location Solution Provider Enhanced Standards.

EU/Swiss-US Privacy Shield. Although not currently used for data transfers, Akwaaba App’s privacy practices comply with the Privacy Shield Principles of Notice; Choice; Accountability for Onward Transfer; Security; Data Integrity and Purpose Limitation; Access; and Recourse, Enforcement and Liability. For more information relating to our participation in the EU/Swiss-US Privacy Shield, please read about our International Data Transfers.

Personal Data We Collect and Process

The nature of the data collected often depends on the Consumer Services you are using; however, there are three main types of personal data we collect: 

Data You Choose to Provide

We collect data when you create an account for our Consumer Services, when you consent or opt-in to providing data (e.g., geolocation data or device identifiers for advertising or contact information from people in your contact list to enable you to find friends when using our apps) via our mobile apps or websites, when you upload content using Consumer Services, or when you contact us for customer support. 

Data Automatically Collected

We automatically collect data about how you interact with our Consumer Services, such as when you choose to share your location, use our apps, or visit our websites (through cookies, pixels, and similar technologies). This data helps us better understand your use, interactions, and experiences with our Consumer Services. 

Data From Third Parties

We also receive data from third parties. Our third party data sources may vary over time but can include: 

Business Partners, Developers & Enterprise Customers – This includes third parties who create and deliver experiences using our Developer & Enterprise Services, such as the incorporation of our location technology (i.e., SDK or APIs) into their apps and websites. In some cases, these third parties may license data to us.

Data Suppliers/Brokers and Advertising Networks – This includes third parties who provide us commercially available data, including demographic data, data about how you interact with a third party’s websites, apps, smart TVs and streaming devices, device data (including mobile device and advertising identifiers, such as Apple IDFA or Google Advertising ID, and location data), and information from cookies, pixels and other similar technologies.

Social MediaPersonal data may be collected when you access our apps through social media logins (i.e., logging in to our apps using your Facebook or other social media credentials). The basic details we receive may depend on your social network account privacy settings, but could include name, email address, date of birth, gender, hometown and/or friends.  

Akwaaba App Service ProvidersThis includes third parties who  specialize in providing enterprise data, analytics and software as a service. This data tends to be aggregated, pseudonymized or otherwise de-identified.

We also combine and bundle data collected from these different sources, as well as from Akwaaba App affiliates, and create inferences in order to deliver, maintain, and personalize our Consumer Services, and to operate our business.

You can learn more about Akwaaba App’s data collection, including categories, examples and sources, in the chart below.

Data that does not contain any personal data that can be used to identify you or has otherwise been de-identified or aggregated is not considered personal data. To the extent we process deidentified data, we will maintain and use the data in deidentified form and will not attempt to reidentify the data unless permitted by applicable law. When we collect data, we rely on several legal bases, these include:


Contract Performance

When the processing is necessary to perform our contract with you, such as our Terms of Service. This may include providing you with our Consumer Services or tailoring the Consumer Services to your preferences;

Legitimate Interests 

When the processing is necessary for our legitimate business interests (or those of our enterprise customers), including but not limited to, improving the Consumer Services or providing our Products;


When you have given us your consent, including as described in this Privacy Policy. You may withdraw your consent to processing at any time using the settings on your device or in your account;

Legal Obligation 

When we have a legal obligation to do so, as described in this Privacy Policy.

How We Use Your Personal Data

We use your personal data for the following purposes:

Account & Registration
We use your data to operate, support, and improve the Consumer Services you request, purchase, or engage with. This includes maintaining or servicing your accounts (including repairing errors that impair existing or intended functionality), providing customer service, processing transactions and payments, and verifying customer information.

We use data to personalize your experience with our Consumer Services. These features often use automated processes to tailor Consumer Services based on the data we have about you or inferences based on your interests, location and whether separate devices (e.g., mobile phones, tablets, and/or TVs) are owned by you or by members of your household. You may also choose to provide us with access to your contact list so that we can help you to find your friends when using our apps (information from your contact list is not stored, shared or sold).

Business Operations
We use data to conduct ordinary business operations, verifying your identity, conducting business research, auditing, analytics, planning and strategy, corporate reporting, and management.

We use data to communicate with you about our Consumer Services, such as responding to requests for support, sharing updates, and providing information required by law or applicable corporate updates related to mergers, acquisitions, or divestitures. 

Marketing & Advertising
We use data for different types of advertising, including the contextual customization of ads shown as part of your interaction with us. We also use data collected from your use of our Consumer Services and data from your engagement with apps and services provided by third parties to provide you with advertising about products and services tailored to your inferred interests, preferences, and locations.

Rewards, Contests and Sweepstakes
We use data, including survey responses, administer rewards (i.e., give points for survey completion), contests, and sweepstakes. If you enter a sweepstakes, we will use data such as your name and email address to run the sweepstakes and fulfill prizes.

If you register for an event with us, we will add your contact information to our list of expected attendees. 

Research & Innovation
Innovation is at the core of what we do. We conduct data analytics and use automated processing, artificial intelligence and machine learning to support internal research, create new products and services, improve functionality of existing products and services, and develop new features such as those developed to enhance security and protect privacy.

Product & Service Development
We use your data, along with inferences that we derive from your data, to offer products and services to developers, our partners and to our enterprise and other customers. These product and service offerings include the following:

Visits – When you opt-in to the collection and sharing of geolocation data from your mobile device, we use that data to create an inferred visit to a public location, which we call a “Visit.” While Visits are associated with a mobile advertising identifier (or other identifier), to protect your privacy, we do not share your latitude and longitude coordinates, and we do not share inferred home and work locations.

AttributionWe also help brands measure the effectiveness of their ad campaigns by attributing purchases or other actions, such as a store visit, to their advertising by matching ad views to the data. As part of Attribution, we may also associate devices that we believe are related to each other.

Audiences (Segments) – Using our Visits, along with inferences about your interests, location and other demographics that we derive from the data we have about you, including associated devices, we create “Audiences.” Audiences are then used to send you advertisements tailored to your interests. As members of the NAI, we are required to disclose audiences or “segments” based on health-, wellness-, or political-related interests and information used to deliver interest-based advertisements in the U.S. For a list of our standard health and political segments.

Aggregated Products and Services – We also use data in an aggregated manner to power products and services that offer movement and location-based insights and trends. In addition, data is used to power Akwaaba App Studio which is a geospatial visual analytics platform that enables visualization of aggregated data.

Points of Interest (POI) – POI data relates to physical places (restaurants, shops, airports, hotels, etc.) and is used to identify and provide context to points of interest worldwide. This data is typically not personal data.  

We use data to detect security threats (e.g., malware or other malicious activities), troubleshoot performance issues and to protect the security and safety of our products, systems, and customers. Our security measures may include the use of automated systems.

Protect Our Rights & Property
We use data to prevent fraud, identity theft, activities that violate our policies, terms of service, or the law, or to prevent other criminal activity that compromises our ability to protect our rights and property, secure our services, your data or the safety of our customers, employees and others.

Comply With Law & Industry Standards
We process data to comply with applicable laws, regulations, court orders or legally-binding requests from law enforcement, and relevant industry standards. For example, we must process your contact information to help you exercise your privacy rights. We also process data to conduct appropriate due diligence for compliance purposes.  

Disclosing Your Personal Data

We may disclose the categories of personal data we process about you (as described above) with third parties. We will only disclose your personal data as follows and, when applicable, only with the appropriate and equivalent protections (i.e., technical, organizational, and contractual) in place:

Disclosures with Your Consent or at Your Direction
We disclose your personal data with your consent or as necessary to complete any transaction or provide any product you have requested or authorized. For example, we disclose data to third parties when you instruct us to do so, such as when you authorize friends to see your data or make your data publicly available (e.g., profile photo, users you are following, or other information you post), when you communicate via our Consumer Services with your friends, or when you check-in to a store, restaurant or other point of interest. You can always control what you want visible to others, including your friends, in your “Settings.”

Disclosures to Affiliates
We disclose data to other Akwaaba App affiliates for the purposes outlined in this Privacy Policy.

Disclosures to Service Providers & for Business Purposes
We disclose your data to service providers that perform services on our behalf, such as cloud storage, IT services, marketing, analytics and search engine and other software services. These service providers may be located in countries other than the country where the information originally was collected, such as the US and Canada. We do not authorize our service providers to retain, use or disclose the data except as necessary to perform services on our behalf or comply with legal requirements.

Disclosures to Enterprise Customers
We share data with Enterprise Customers for their own purposes. For example, Enterprise Customers may use “Visits” combined with data that they collect to understand movement patterns to determine where to open a physical store, to conduct research and development, to perform analytics, to serve targeted ads, and to determine whether an online or offline advertisement (including on unaffiliated apps, websites, and billboards) you were exposed to resulted in a visit to a physical store. Under certain privacy and data protection laws, this activity may be considered a “sale” of personal data, “sharing” of personal data for cross-context behavioral advertising, or targeted advertising.

Disclosures to Advertising Partners
We may disclose data such as your mobile advertising identifier to advertising partners (including the ad networks, ad-serving companies (e.g., social media companies) and other service providers they may use) so that they may recognize your devices and deliver interest based content and advertisements to you. Under certain privacy and data protection laws, this activity may be considered a “sale” of personal data.

Disclosures to Comply with Law & Protect Our Rights
We may share data (i) if we are required to do so by law or legal process (such as a court order or subpoena); (ii) in response to duly authorized requests from public authorities, including to meet national security, public interest or law enforcement requirements (iii) to establish, exercise or defend our legal rights; (iv) when we believe disclosure is necessary or appropriate to prevent physical or other harm or financial loss; (v) in connection with an investigation of suspected or actual illegal activity; (vi) to protect the rights, property, or safety of Akwaaba App and our products and services, our employees, or users and others; or (vii) to otherwise comply with legal obligation (i.e., conducting due diligence or screening for compliance purposes).

Disclosures for Corporate Transactions
We may also disclose data as part or in anticipation of a business sale, merger, consolidation, investment, change in control, transfer of substantial corporate assets, reorganization, liquidation, or similar business transaction or corporate event.

We acknowledge our potential liability for transfers of personal data among Akwaaba App entities or to third parties. 

How We Secure & Retain Your Personal Data

Taking into account the risks involved in the processing and the nature of the personal data, we maintain reasonable and appropriate administrative, technical and physical safeguards designed to protect personal data we obtain through the Consumer Services against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.

To the extent permitted by applicable law, we keep the personal data you provide for the purposes indicated in this Privacy Policy for the duration of our relationship, plus a period of up to three (3) years. Personal data that is not collected directly from you, such as data we receive from third parties, is kept for a period of up to three (3) years following collection. Akwaaba App may retain the information longer for our legitimate business purposes or to comply with the applicable statute of limitations periods and other applicable laws or legal considerations. 

We update the database used to create Audiences on a bi-monthly basis to ensure that data older than 3 years is removed from the dataset we use to create our audiences for targeted advertising.

Data that we receive from partners and enterprise customers that is used to measure ad delivery and reporting is retained for a period of 14 months.  

Children’s Privacy

Our Consumer Services are intended for a general audience and are not directed at children under the age of 18. We do not knowingly collect personal data online from individuals under the age of 13 or such other age as may be directed by applicable law.

Cookies & Similar Technologies

We use cookies and similar technologies (i.e., web beacons or pixels on our website, in our emails, and identifiers supplied by app platform companies within our apps) to understand your use of our Consumer Services; improve your user experience and enable personalized features and content; optimize our advertisements and marketing; and to enable third-party advertising companies to assist us in serving ads specific to your interests across the internet. 

Akwaaba App provides you with choices about the setting of cookies and similar technologies through our Privacy Preference Center. 

Your Privacy Choices – Global

To summarize, your privacy rights and choices include: 

Data Access, Copies or Transfer
You have the right to request access to or copies of the personal data we have about you (including for transfer purposes), together with details about how we collect, use, disclose or sell your personal data. In some cases, we may only be required to provide access to the categories of personal data that we collect, use, disclose and sell.

Data Correction and Deletion
You have the right to ask us to update or correct any inaccurate personal data or to delete any personal data that we may hold about you.

Opting Out of Sales, Sharing for Cross-Context Behavioral Advertising and Processing for Targeted Advertising
You have the right to opt -out of the sale of your personal data, the sharing of your personal data for cross-context behavioral advertising purposes and the processing of your personal data for targeted advertising.

Objection to Processing
You have the right to object to or restrict the processing of your personal data that we process.

Withdrawal of Consent
You have the right to withdraw your consent to our processing of your personal data at any time.

Unsubscribe from Marketing Emails & Text Messages
You have the right to opt out of receiving marketing communications from us at any time.  

In some instances, these rights may be limited, for example, if fulfilling your request would reveal personal data about another person or you ask us to delete information that we are required by law to keep or have compelling legitimate interests to keep.

We will not discriminate against you for exercising your rights and choices. You may have the right to appeal our decision with respect to a request you have submitted. If we are unable to resolve your concerns, you have the right to contact a data privacy supervisory authority in the country where you live or work, or where you consider that the data protection rules may have been breached or seek a remedy through the courts. For questions, concerns or complaints about our participation in the EU/Swiss-US Privacy Shield, please read about our International Data Transfers.

Your Privacy Choices – US Consumers

In the US, the Network Advertising Initiative (“NAI”) and the Digital Advertising Alliance (“DAA”) have established rules about interest-based advertising, including cross-device linking for such advertising. Interest-based advertising is digital advertising that is tailored to a consumer’s inferred interests, preferences, and locations. Cross-device linking is the practice of associating different browsers and/or devices (such as mobile devices and televisions) based on information about the potential relationships among them. 

You have the right to opt-out of seeing interest-based ads from us, or our Business Partners, Developers & Enterprise Customers that are delivered on various platforms. To do so, please visit:

Desktop/Mobile Web Browser DAA WebChoices or NAI Consumer Opt-Out
Connected TVs/TV Streaming Devices – NAI Connected TV Choices
Mobile AppsDAA AppChoices iOS, DAA AppChoices Android, DAA AppChoices Amazon

You can learn more about how opting-out of interest-based advertising works by visiting our Cookies & Similar Technologies Policy

Cookies and Similar Technologies

Cookies are small pieces of data that are stored on your computer, mobile phone or other devices. They are generally used to remember you and your preferences, for one visit (through a “session cookie”) or multiple visits (using a “persistent cookie”).

About Cookies

This Cookie Policy should be read in connection with our Privacy Policy and our Terms of Use.

The cookies that we set are known as “first-party cookies.” Cookies set by third parties, such as companies who serve content, provide advertising or perform analytics are known as “third party cookies.” You can learn more about cookies at All About Cookies.

Both websites and HTML emails may also contain other tracking technologies such as web beacons or pixels. Web beacons and pixels are small blocks of code on web pages and in emails that enable us to perform analytics, and are often used in connection with cookies. However, web beacons and pixels are not stored in the same ways as cookies. As a result, if you disable cookies, web beacons may still load, but their functionality will be restricted.

Akwaaba App uses cookies and similar technologies for the following reasons:

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts may not function properly. These cookies do not store any personally identifiable information.

Performance and Analytics Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and cannot be used to identify you. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. These cookies are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Social Media Cookies

These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

Functional Cookies

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

Can Cookies Be Turned Off?

Most web browsers have an option to customize your cookie settings. For example, you can adjust your permission settings to block all cookies, or only third party cookies. Please be aware that limiting the ability of websites to set cookies may worsen your overall user experience, and in some cases the services will not work properly without cookies, local storage and similar technologies.
Some web browsers incorporate “Do Not Track” features. Currently, no industry standard exists for handling “Do Not Track” requests, therefore at this time, we do not honor “Do Not Track” browser signals.

Limited Interest-Based Advertising

To opt out of seeing interest-based ads from us or our third party advertising partners on various platforms, please follow these instructions:

Desktop or Mobile Web Browser (US only). You may opt out of seeing interest-based ads from us or our third party advertising partners on your desktop browser and/or mobile web browser by visiting the Digital Advertising Alliance’s (“DAA”) AdChoices or by visiting the Network Advertising Initiative’s (“NAI”) Consumer Opt-Out Choices.

Connected TVs (US only). You may also opt out of seeing interest-based ads on TV streaming devices and connected TVs by visiting the NAI’s Internet Connected TV Choices.

Mobile Apps (US only). You may opt out of seeing mobile app interest-based ads and ad delivery/reporting by downloading the DAA’s AppChoices mobile application, which is available here:
DAA AppChoices iOS
DAA AppChoices Android
DAA AppChoices Amazon

When you opt out on a particular device, we will stop using and transferring data from that device for purposes of interest-based advertising on, and ad delivery/reporting to, other linked devices. Additionally, we will also stop using data coming from other linked devices for interest-based advertising on, and ad delivery/reporting to, the device from which the choice was exercised. If you use more than one device, you should opt out on each device. Certain versions of your device’s operating system permit you to opt out of interest-based advertising. Please visit your device settings to limit such tracking.

Please note that you will still see ads when you opt out of interest-based ads, but they will no longer be based on your interests or behavior. In addition, we may also continue to collect, use and transfer browser data for purposes other than interest-based advertising and ad delivery/reporting, as described in our Privacy Policies.

Google has also developed a web browser plugin to allow you to opt-out of Google Analytics’ tracking software. Visit Google Analytics Opt-out Add-on (by Google) to download.

California Consumer Privacy Notices & Rights

This notice to California residents is provided under California law, including the California Consumer Privacy Act of 2018 as amended by the California Privacy Rights Act of 2020 (collectively, the “CCPA”). This notice supplements our Privacy Policy for Consumer Services and applies solely to California consumers that use or interact with our Consumer Services or whose personal data we obtain from third parties. This notice does not apply to individuals in their professional capacity as a representative of an enterprise customer, business partner, data supplier, developer or vendor.

Personal Data We Collect

The types and sources of personal data, including sensitive personal data, we collect are detailed in the Personal Data We Collect and Process section of our Privacy Policy for Consumer Services. Below,  you may review our CCPA Data Collection,  Disclosure  & Sale/Sharing  Chart  for more details regarding the CCPA data categories we collect (or have collected within the last 12 months), as well as the sources of the data.

How We Use Your Personal Data

We provide information on how we use your personal data, including  your  sensitive  personal data, (or have used your personal data within the  last 12 months) in the How We Use your Personal Data section of our Privacy Policy for  Consumer  Services. In addition,  we may use (or may have used during the last 12 months) your personal data for the following business purposes specified under the CCPA:

  • auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance;
  • helping to ensure security and integrity;
  • debugging to identify and repair errors that impair existing intended functionality;
  • short-term, transient use, including, but not limited to, non-personalized advertising shown as part of your same interaction with us;
  • performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing analytics services, providing storage, or providing similar services;
  • providing advertising or marketing services;
  • undertaking internal research for technological development and demonstration; and
  • undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by us, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by us.

Disclosing Your Personal Data

We provide information  on how we disclose  your personal data, including  sensitive personal  data in the Disclosing  Your Personal Data section  of our Privacy Policy for Consumer Services.

We disclose personal data to third parties  for the business  purposes  described in the How We Use Your Personal  Data section above, including for the performance of services on our behalf. For more information  on the categories  of  third parties  to  whom  we disclose  your personal  data for a business purpose (or have disclosed your personal data for a business purpose within the last 12 months), please review our CCPA Data Collection, Disclosure & Sale/Sharing Chart.

Sale and Sharing of Your Personal Data

Your personal data, including sensitive personal data, may be incorporated into the products and services sold to our enterprise customers and advertising partners or shared with them for cross-context behavioral advertising purposes. To learn more about our product and service development, as well as the privacy-protecting measures we incorporate, please refer to our Privacy Policy for Consumer Services.

In addition, we may allow certain third parties (such as online advertising services and social networks) to  collect your personal  data, including  your sensitive personal data, via automated technologies on our Consumer Services for the purposes  of online advertising or to  provide  third- party social network features and functionality. You have the right  to  opt  out  of  disclosing  your  personal  data for  these purposes,  which may be considered a “sale” or “sharing” for cross-context behavioral advertising under California law.

For more information on the categories of third parties to whom we may sell your personal data or share your personal data for cross-context behavioral advertising (or may have sold or shared your personal data within the last 12 months), please review our CCPA Data Collection, Disclosure & Sale/Sharing Chart.

We do not have actual knowledge that we sell or share for purposes  of cross-context  behavioral  advertising  the personal  data of  minors under 16 years of age.

Retention of Personal Data

We will retain your personal data, including sensitive personal  data, as described in the How We Secure & Retain Your Personal Data section of  our Privacy Policy for Consumer Service.

Rewarding Consumers

In some cases, for example, with Rewards by Akwaaba App, you may have an opportunity to provide personal data on an ongoing basis in exchange for points you may redeem for prizes, gift cards, and sweepstakes entries. You will be notified of the opportunity to earn rewards and allowed to opt in to earn more additional rewards. The rewards relating to the submission and use of personal data are based on our reasonable but sole determination of the estimated value of such information, which is used in accordance with this notice and our Privacy Policy for Consumer Services.

You can opt out of earning additional rewards at any time by following the instructions in the Rewards by Akwaaba App app.

Your Privacy Choices Under California law, 

you may have the right to access, correct, and delete your personal data, limit the use and disclosure of your sensitive personal data, and opt out of the sale of your personal data and the sharing of your personal data for cross-context behavioral advertising. In addition to those rights, Akwaaba App will also honor all privacy rights outlined in Your Privacy Choices. For information about  how  to  exercise these rights, please visit Your Privacy Choices. We will not discriminate against you for exercising these rights.  California Privacy Rights Metrics

Akwaaba App honors privacy rights for all users, regardless of where they are located, and we seek to be transparent about the requests we receive by providing certain metrics. Our global privacy metrics are available here.

Akwaaba App’s CCPA Data Collection, Disclosure & Sale/Sharing Chart

CCPA Data Category

Data Examples

Data Source”

Category of Third Party” (Shared)

Category of Third Party” (Sold)


Identifiers such as a real name, alias, unique personal identifier (e.g., device IDs; cookies, beacons, pixel tags, mobile ad identifiers), customer number, telephone number, email address (hashed or unhashed), IP address, user name, and other similar identifiers.

When you choose to provide us with access to your contact list, that information is used to help us find friends that also use our apps and that data is not stored, shared or sold.

You Choose to ProvideAutomatically CollectedData From Third Parties

AffiliatesService Providers & for Business Purposes

Enterprise CustomersAdvertising Partners

Commercial Information

Consumer account details including, products or services purchased, obtained, or considered, and other purchasing or consuming histories or tendencies

You Choose to Provide Automatically Collected Data From Third Parties

Affiliates Service Providers & for Business Purposes


Online Activity

Internet and other electronic network activity information (e.g , browsing history, search history, and information regarding your interaction with websites, applications or advertisements)

Automatically Collected Data From Third Parties

Affiliates Service Providers & for Business Purposes



If you opt-in to sharing your precise or

You Choose to

Affiliates Service



approximate location, we receive data about your location whenever you use our apps or visit our websites. If you opt-in to having background location on in our apps, we will receive location data when the apps are closed or not in use (as permitted by your device settings).

Provide Automatically Collected

Providers & for Business Purposes

CustomersAdvertising Partners(Note this exc!odes exact fat/long coordinates and inferred home and work locations.)

Sensory Information

Electronic, visual or similar information (e g., pictures or similar content uploaded to mobile apps and websites).


Affiliates Service Providers & for Business Purposes



Professional or employment-related

You Choose To

Affiliates Service




Provide Data From Third Parties

Providers & for Business Purposes




Race, age, sex, gender, gender identity,

You Choose To

Affiliates Service



gender expression, sexual orientation, or marital status.

Provide Data From Third Parties

Providers & for Business Purposes



Additional Data

s cta haracteristics or description, and

You Choose To

Affiliates Service


Subject to Cal. Cov. Code § 1798.80


Provide Data From Third


Providers & for Business Purposes




Inferences drawn from any of the information identified above to create a profile about you reflecting your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes Such inferences are used in combination with other data we collect from you to create audiences that are tailored to your interests

You Choose To

Provide Data From Third Parties

Affiliates Service Providers & for Business Purposes

Enterprise CustomersAdvertising Partners

” Further details regarding the types oL Data Sources and Third Parties can be found in our Privacy Policy 

International Data Transfers

In order to provide you with our Consumer Services, it is possible that data you provide may be transferred to or accessed by Akwaaba App affiliates or third parties located in countries other than the country in which you reside. These countries may not have the same data protection laws as the country in which you reside. Akwaaba App will conduct any data transfers in accordance with this Privacy Policy and all applicable laws and permissible data transfer mechanisms. Where the international data transfer programs do not apply, when you download and use our Consumer Services, you consent to the transfer of your data.  

Although not currently used for data transfers, Akwaaba App Labs, Inc. complies with the EU-US and Swiss-US Privacy Shield Frameworks, as set forth by the US Department of Commerce regarding the collection, use, and retention of personal data transferred from the EU and/or Switzerland to the US.

Akwaaba App has certified to the Department of Commerce that we adhere to the Privacy Shield Principles.  If there is any conflict between the terms in this Privacy Policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern.  To learn more about the Privacy Shield program, and to view our certification, please visit https://www.privacyshield.gov/.

Akwaaba App commits to resolve complaints about our collection or use of your personal data in compliance with the Privacy Shield Principles. Therefore, EU and Swiss individuals with inquiries or complaints regarding our Privacy Shield compliance should first contact us via the methods outlined in the Contact Us section. 

Akwaaba App has further committed to refer any unresolved Privacy Shield complaints to the JAMS Privacy Shield Program, an alternative dispute resolution provider. If you do not receive timely acknowledgment of your complaint from us, or have not resolved your complaint, please visit the JAMS Privacy Shield Program (https://www.jamsadr.com/eu-us-privacy-shield) for more information or to file a complaint. The JAMS Privacy Shield Program services are provided at no cost to you. 

If your complaint is not resolved through the above channels, under limited circumstances, you may be able to invoke binding arbitration before a Privacy Shield Panel. For more information, visit: https://www.privacyshield.gov/article?id=ANNEX-I-introduction

The US Federal Trade Commission has jurisdiction over Akwaaba App’s compliance with Privacy Shield.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect updates to our practices, technologies, or legal requirements from time to time. We will post the revised Privacy Policy here and indicate when it was most recently updated. If we make material changes in the way we use your data, we will notify you by posting an announcement on our sites or apps, or by sending you an email (to the last email address you provided us).

Contact us

If you have any questions or concerns about this Policy or our privacy practices, please contact us at hello@akwaabaapp.co

By using the App, you agree to the terms of this Policy. If you do not agree to the terms of this Policy, please do not use the App.